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In business, the breakeven point is when total revenue equals total costs. At this point, a company is neither making a profit nor incurring a loss.
For example, if a company has:
Fixed Costs = ₹10,000
Selling Price per Unit = ₹50
Variable Cost per Unit = ₹30
Then the break-even point would be:
10,000 / (50 - 30) = 500 units
This means the business needs to sell 500 units to cover all its costs. Beyond this point, each additional sale contributes to profit.
What is the Breakeven Challenge?
It's very simple - Just achieve breakeven of your D2C online merchandise store
Get your access pass by paying a nominal registration fee
Build your store and set profit margins
Earn the registration fee back by generating the minimal revenue from your store
Ideal for students in business and management
Step into the shoes of a D2C startup founder and navigate the cognitive journey before, during, and after launching your D2C store.
Crafted by ISB, IIM & IIT Alumni
Participate Your Way
Team Up
Join forces with up to 3 other participants and tackle the challenge together!
Go Solo
Prefer to work alone? Take on the challenge as an individual and showcase your skills!
How it works
Conquer these 5 milestones to complete the challenge
Management Gamez
Pre-launch
Launch
Post-launch
Review Fundamental Business Concepts
30 mins
This milestone covers a comprehensive review of fundamental business concepts. The quiz tests your understanding of key marketing and management principles essential for success in the D2C challenge.
4Ps of Marketing
STP (Segmentation, Targeting, Positioning)
Consumer Psychology
Features vs. Benefits
Customer Persona
Break-even Analysis
Pricing Strategies
Promotional Strategies
Supply Chain Management
Digital Marketing
Social Proof
CAC and CLV
Why Participate ?
Develop a business mindset by implementing concepts like 4Ps, STP, consumer psychology, etc in a live business environment.
Build a real store with real products, capable of generating actual revenue.
Gain hands-on experience in optimising store funnel
Receive a live project experience certificate for your efforts, and a Certificate of Breakeven Achievement for results.
Access your learning dashboard for 3 months to experiment, improve, and review before placement interviews etc.
Showcase your business acumen, result oriented mindset, go-getter attitude through a standardised live project
Integrated with
GogoPogo
Perks & Rewards
Participation Certificate
Regardless of the outcome, every participant will receive a certificate documenting their efforts on completion of Milestone 4.
Revenue Achievement Certificate
Enhance your resume by showcasing your execution skills and business acumen.
Live Project Experience Certificate
Participants who score beyond a certain threshold receive a live project experience certificate.
Earn Real Profits
Score real profits from your D2C online merchandise store whenever a product is purchased.
Cash Rewards
Attractive cash rewards for National toppers, as well as campus toppers*.
Internship Opportunity
High achieving participants stand a high chance of securing a long-term internship at GogoPogo's founders office.
Don't just study business. BUILD ONE.
Participate in the most exciting business challenge.
