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D2C Online‑Merchandise Startup Challenge

Campus Edition

Learn to apply business concepts beyond simulations through real-world application | Boost your resume with Live Project Certificate

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Management Gamez

Campus Social Commerce Challenge Illustration

Win-Win Proposition

Marketing Strategy STP Pricing Brand Management Consumer BehaviorMarketing Strategy STP Pricing Brand Management Consumer BehaviorMarketing Strategy STP Pricing Brand Management Consumer Behavior
Financial Analysis Operations Management Supply Chain LogisticsFinancial Analysis Operations Management Supply Chain LogisticsFinancial Analysis Operations Management Supply Chain Logistics
Business Ethics Corporate Strategy Organizational Behavior LeadershipBusiness Ethics Corporate Strategy Organizational Behavior LeadershipBusiness Ethics Corporate Strategy Organizational Behavior Leadership
Market Research Data Analytics Business Intelligence InnovationMarket Research Data Analytics Business Intelligence InnovationMarket Research Data Analytics Business Intelligence Innovation
Entrepreneurship Strategic Planning Risk Management Decision MakingEntrepreneurship Strategic Planning Risk Management Decision MakingEntrepreneurship Strategic Planning Risk Management Decision Making
Purple Shine

Ideal for undergraduate students in business and management, as well as those from any field aiming for higher studies or a career in business, management, or entrepreneurship

Step into the shoes of a D2C startup founder and navigate the cognitive journey  before, during, and after launching your D2C store. This challenge is designed exclusively for Management students and aspirants, offering you a chance to apply classroom concepts in a real-world business setting beyond simulations.

Crafted by IIM Alumni

Participate Your Way

Team Up

Join forces with up to 3 other participants and tackle the challenge together!

Go Solo

Prefer to work alone? Take on the challenge as an individual and showcase your skills!

How it works

Conquer these 5 milestones to complete the challenge
Pre-launch
Launch
Post-launch

Review Fundamental Business Concepts

30 mins

This milestone covers a comprehensive review of fundamental business concepts. The quiz tests your understanding of key marketing and management principles essential for success in the D2C challenge.

4Ps of Marketing
STP (Segmentation, Targeting, Positioning)
Consumer Psychology
Features vs. Benefits
Customer Persona
Break-even Analysis
Pricing Strategies
Promotional Strategies
Supply Chain Management
Digital Marketing
Social Proof
CAC and CLV
Blue Spike

Why Participate ?

Insights icon

Develop a business mindset by implementing concepts like 4Ps, STP, consumer psychology, etc in a live business environment.

Opportunity icon

Build a real store with real products, capable of generating actual revenue.

Queries icon

Gain hands-on experience in optimising store funnel

Challenges icon

Receive a participation certificate for your efforts and a live project experience certificate for results.

New events icon

Access your learning dashboard for 3 months to experiment, improve, and review before placement interviews etc.

Business Connections icon

Get personalized LinkedIn assets, like images and videos of your challenge achievements, to enhance your profile. (Coming Soon)

Integrated with

GogoPogo

Perks & Rewards

Participation Certificate

Regardless of the outcome, every participant will receive a certificate documenting their efforts on completion of Milestone 4.

Revenue Achievement Certificate

Enhance your resume by showcasing your execution skills and business acumen.

Live Project Experience Certificate

Participants who score beyond a certain threshold receive a live project experience certificate.

Earn Real Profits

Score real profits from your D2C online merchandise store whenever a product is purchased.

Cash Rewards

Attractive cash rewards for National toppers, as well as campus toppers*.

Internship Opportunity

High achieving participants stand a high chance of securing a long-term internship at GogoPogo's founders office.

Perks Illustration

Don't just study business. BUILD ONE.

Participate in the most exciting business challenge.
Register Now

FAQs

About the D2C Breakeven Challenge