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D2C Startup Breakeven Challenge

Campus Edition

Learn to apply business concepts beyond simulations through an online D2C storefront | Boost your resume with Project Experience Certificate

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What is Breakeven in business?

In business, the breakeven point is when total revenue equals total costs. At this point, a company is neither making a profit nor incurring a loss.

For example, if a company has:

  • Fixed Costs = ₹10,000
  • Selling Price per Unit = ₹50
  • Variable Cost per Unit = ₹30

Then the break-even point would be:

10,000 / (50 - 30) = 500 units
Brain

This means the business needs to sell 500 units to cover all its costs. Beyond this point, each additional sale contributes to profit.

What is the Breakeven Challenge?

It's very simple - Just achieve breakeven of your D2C online merchandise store

  1. Get your access pass by paying a nominal registration fee
  2. Build your store and set profit margins
  3. Earn the registration fee back by generating the minimal revenue from your store
Purple Shine

Ideal for students in business and management

Step into the shoes of a D2C startup founder and navigate the cognitive journey  before, during, and after launching your D2C store.

Crafted by ISB, IIM & IIT Alumni

Participate Your Way

Team Up

Join forces with up to 3 other participants and tackle the challenge together!

Go Solo

Prefer to work alone? Take on the challenge as an individual and showcase your skills!

How it works

Conquer these 5 milestones to complete the challenge
Pre-launch
Launch
Post-launch

Review Fundamental Business Concepts

30 mins

This milestone covers a comprehensive review of fundamental business concepts. The quiz tests your understanding of key marketing and management principles essential for success in the D2C challenge.

4Ps of Marketing
STP (Segmentation, Targeting, Positioning)
Consumer Psychology
Features vs. Benefits
Customer Persona
Break-even Analysis
Pricing Strategies
Promotional Strategies
Supply Chain Management
Digital Marketing
Social Proof
CAC and CLV
Blue Spike

Why Participate ?

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Develop a business mindset by implementing concepts like 4Ps, STP, consumer psychology, etc in a live business environment.

Opportunity icon

Build a real store with real products, capable of generating actual revenue.

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Gain hands-on experience in optimising store funnel

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Receive a live project experience certificate for your efforts, and a Certificate of Breakeven Achievement for results.

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Access your learning dashboard for 3 months to experiment, improve, and review before placement interviews etc.

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Showcase your business acumen, result oriented mindset, go-getter attitude through a standardised live project

Integrated with

GogoPogo

Perks & Rewards

Participation Certificate

Regardless of the outcome, every participant will receive a certificate documenting their efforts on completion of Milestone 4.

Revenue Achievement Certificate

Enhance your resume by showcasing your execution skills and business acumen.

Live Project Experience Certificate

Participants who score beyond a certain threshold receive a live project experience certificate.

Earn Real Profits

Score real profits from your D2C online merchandise store whenever a product is purchased.

Cash Rewards

Attractive cash rewards for National toppers, as well as campus toppers*.

Internship Opportunity

High achieving participants stand a high chance of securing a long-term internship at GogoPogo's founders office.

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Don't just study business. BUILD ONE.

Participate in the most exciting business challenge.
Register Now

FAQs

About the D2C Breakeven Challenge