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Management Gamez present's

D2C
Break‑even Challenge

Campus Edition

Learn to apply business concepts through real-world application | Boost your resume with an assured Live Project Certificate

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Integrated with
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GogoPogo

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Win-Win Proposition

Marketing Strategy STP Pricing Brand Management Consumer BehaviorMarketing Strategy STP Pricing Brand Management Consumer BehaviorMarketing Strategy STP Pricing Brand Management Consumer Behavior
Financial Analysis Operations Management Supply Chain LogisticsFinancial Analysis Operations Management Supply Chain LogisticsFinancial Analysis Operations Management Supply Chain Logistics
Business Ethics Corporate Strategy Organizational Behavior LeadershipBusiness Ethics Corporate Strategy Organizational Behavior LeadershipBusiness Ethics Corporate Strategy Organizational Behavior Leadership
Market Research Data Analytics Business Intelligence InnovationMarket Research Data Analytics Business Intelligence InnovationMarket Research Data Analytics Business Intelligence Innovation
Entrepreneurship Strategic Planning Risk Management Decision MakingEntrepreneurship Strategic Planning Risk Management Decision MakingEntrepreneurship Strategic Planning Risk Management Decision Making
Purple Shine

Highly recommended for management students and aspirants

Step into the shoes of a D2C startup founder and navigate the cognitive journey  before, during, and after launching your D2C store. This challenge is designed exclusively for Management students and aspirants, offering you a chance to apply classroom concepts in a real-world business setting.

Crafted by IIM Alumni

Participate Your Way

Team Up

Join forces with up to 3 other participants and tackle the challenge together!

Go Solo

Prefer to work alone? Take on the challenge as an individual and showcase your skills!

How it works

Conquer these 5 milestones to complete the challenge
Pre-launch
Launch
Post-launch

Review Fundamental Business Concepts

30 mins

This milestone covers a comprehensive review of fundamental business concepts. The quiz tests your understanding of key marketing and management principles essential for success in the D2C challenge.

4Ps of Marketing
STP (Segmentation, Targeting, Positioning)
Consumer Psychology
Features vs. Benefits
Customer Persona
Break-even Analysis
Pricing Strategies
Promotional Strategies
Supply Chain Management
Digital Marketing
Social Proof
CAC and CLV
Blue Spike

Why Participate ?

Insights icon

Implement concepts like 4Ps, STP, consumer psychology, etc in a live business environment.

Opportunity icon

Build a real store with real products, capable of generating actual revenue.

Queries icon

Gain hands-on experience in optimising store funnel

Challenges icon

Receive a live project experience certificate for your efforts and a break-even certificate for results.

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Access your project dashboard for 2 years to experiment, improve, and review before placement interviews.

Business Connections icon

Get personalized LinkedIn assets, like images and videos of your challenge achievements, to enhance your profile.

Integrated with

GogoPogo

Perks & Rewards

Live Project Experience Certificate

Regardless of the outcome, every participant will receive a certificate documenting their efforts.

Break-even Achievement Certificate

Highlight your success in making your store profitable.

Cash Rewards

Achieve break-even and unlock attractive cash rewards.

Internship Opportunity

Successful participants stand a high chance of securing a long-term internship.

Perks Illustration

Don't just study business. BUILD ONE.

Participate in the most exciting business challenge.
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FAQs

About the D2C Breakeven Challenge